淺談門戶網站的發展策略

目前國內B2B門戶網站發展勢頭迅速，不再是某幾個大型綜合性門戶網站一統天下的局麵了。各個領域的專業性質很強的“小門戶”網站也群雄並起
，與大門戶網站逐鹿中原，在所處的行業領域中各領風騷!

小門戶網站因為其鮮明的行業特征，以 專業、zhuanzhuweifazhanqiji，congernenggouzaidaxingmenhuwangzhandepangdayongzhongdetongzhilingyuzhong，kaipichuyitiaotesexianmingdefazhandaolu，qizhongbufajiaojiaozhe
，rujianzhuxingyedezhongguojiancaiwang

，wujinxingyedewujinjidianwang，huagongxingyedezhongguohuagongwang，doushiyunyingdehenchenggongdedianxingdaibiao。

雖然阿裏巴巴、huicongdengdaxingzonghexingmenhuwangzhanyijingfazhanlejinianshijian
，zouzailemenhuwangzhanfazhandeqianlie

，leijilehenshendewangluoyingxiaojingyan

，tongshiyiqidaerquandexinxifenleijihufugailegegefenzhichanye
，danzhebingbudengyushuotamenyijingwanquanchedideshentoudaosuoyouchanyeliandezhiman。suiranqifushedefanweihenguang，danbingbunengzaimeigexingyedoufushehenchedideshendu
，zheyeshizhexiexiaomenhuzhisuoyinengfazhanqilaideyuanyin。yangeyiyishangjiang，xiaomenhubunengwanquandechengzhiweidamenhudefenzhi，ershidamenhumougefenzhidezaicidefangdayanshen。zhijiumougefenzhilaishuo，xiaomenhubidamenhugengzhuanye
，fenzhiningjulihuigengqiang。

但(dan)畢(bi)竟(jing)大(da)型(xing)門(men)戶(hu)網(wang)站(zhan)已(yi)經(jing)走(zou)在(zai)了(le)前(qian)列(lie)，到(dao)達(da)了(le)一(yi)定(ding)的(de)高(gao)度(du)
，擁(yong)有(you)了(le)龐(pang)大(da)的(de)用(yong)戶(hu)群(qun)體(ti)。小(xiao)門(men)戶(hu)要(yao)生(sheng)存(cun)發(fa)展(zhan)，直(zhi)麵(mian)的(de)競(jing)爭(zheng)對(dui)手(shou)就(jiu)是(shi)如(ru)何(he)從(cong)這(zhe)些(xie)大(da)門(men)戶(hu)分(fen)一(yi)杯(bei)羹(geng)，有(you)效(xiao)爭(zheng)取(qu)凝(ning)聚(ju)行(xing)業(ye)分(fen)支(zhi)上(shang)的(de)用(yong)戶(hu)
，這(zhe)也(ye)是(shi)能(neng)否(fou)取(qu)得(de)成(cheng)功(gong)非(fei)常(chang)關(guan)鍵(jian)的(de)因(yin)素(su)。

小門戶要發展，除了充分發揮其專業性、針zhen對dui性xing強qiang的de特te點dian之zhi外wai
，還hai要yao向xiang這zhe些xie大da門men戶hu學xue習xi，學xue習xi他ta們men成cheng功gong的de經jing驗yan。並bing且qie有you效xiao的de利li用yong一yi切qie可ke以yi利li用yong的de策ce略lve和he資zi源yuan開kai展zhan積ji極ji的de宣xuan傳chuan推tui廣guang。既ji然ran大da家jia都dou植zhi根gen於yu互hu聯lian網wang，那na麼me就jiu要yao首shou先xian利li用yong網wang絡luo開kai展zhan網wang絡luo推tui廣guang。網wang絡luo推tui廣guang的de一yi個ge基ji礎chu且qie尤you為wei重zhong要yao部bu分fen就jiu是shi借jie助zhu搜sou索suo引yin擎qing

，不bu斷duan對dui自zi己ji的de網wang站zhan進jin行xing優you化hua。讓rang自zi己ji的de網wang站zhan在zai特te定ding的de行xing業ye中zhong排pai名ming首shou頁ye或huo排pai在zai前qian幾ji位wei。即ji不bu求qiu大da而er全quan，但dan求qiu專zhuan而er精jing;不bu求qiu用yong戶hu通tong過guo檢jian索suo任ren何he關guan鍵jian詞ci都dou能neng搜sou索suo到dao網wang站zhan或huo者zhe搜sou索suo任ren何he關guan鍵jian詞ci在zai搜sou索suo引yin擎qing排pai名ming都dou要yao靠kao前qian幾ji名ming位wei置zhi
，隻zhi求qiu用yong戶hu檢jian索suo這zhe個ge行xing業ye的de特te定ding關guan鍵jian詞ci能neng讓rang網wang站zhan排pai名ming在zai前qian幾ji名ming或huo幾ji頁ye位wei置zhi;關於如何開展搜索引擎優化，在我之前的一篇為《網站開展搜索引擎優化幾個層次》文章中做了較詳細的分析，這裏不再贅述。

chulekaizhanbiyaodesousuoyinqingyouhuazhiwai，xiaomenhuwangzhanzishenneirongyaozuodaojishibuduangengxin，youqishiwangzhandecaigouxinxihuochanpinjieshaozhileidewenzhang。zheyangcainengduiyonghugouchengxiyinli。tongshiyaoxiyinyonghulaiwangzhanfabuzijideqiyexinxi，rangyonghuyangchengdingshibudingshidedaowangzhanfabuxinxidexiguan，haiyaotongguoyouxiaodewangluoyingxiaogongjuhepingtaikaizhanwangluoyingxiao
，ruwangluoxinxiqunfaruanjianjinxingwangluoqunfa
、博(bo)客(ke)群(qun)發(fa)
，郵(you)件(jian)營(ying)銷(xiao)等(deng)一(yi)切(qie)辦(ban)法(fa)增(zeng)加(jia)信(xin)息(xi)在(zai)網(wang)絡(luo)的(de)覆(fu)蓋(gai)率(lv)，延(yan)長(chang)信(xin)息(xi)的(de)傳(chuan)播(bo)深(shen)度(du)。還(hai)可(ke)以(yi)通(tong)過(guo)行(xing)業(ye)展(zhan)會(hui)與(yu)主(zhu)辦(ban)方(fang)進(jin)行(xing)媒(mei)體(ti)合(he)作(zuo)宣(xuan)傳(chuan)推(tui)廣(guang)，邀(yao)請(qing)企(qi)業(ye)做(zuo)網(wang)站(zhan)在(zai)線(xian)谘(zi)詢(xun)顧(gu)問(wen)與(yu)網(wang)站(zhan)訪(fang)客(ke)交(jiao)流(liu)(可參考360遊艇網的發展模式)等積極主動的和拉近行業用戶與網站的距離。

記ji住zhu小xiao門men戶hu要yao想xiang自zi足zu

，首shou先xian要yao做zuo的de是shi要yao讓rang這zhe個ge行xing業ye內nei的de人ren士shi了le解jie並bing喜xi歡huan上shang你ni的de網wang站zhan

，行xing業ye資zi源yuan是shi小xiao門men戶hu賴lai以yi生sheng存cun的de土tu壤rang。有you了le行xing業ye人ren士shi的de追zhui捧peng，網wang站zhan才cai會hui有you立li足zu之zhi地di! 當你的網站和行業用戶打成一片時
，那麼你的網站就已經離成功不遠了!