電子商務企業的基本特征

      PPG瘋(feng)狂(kuang)了(le)傳(chuan)統(tong)服(fu)裝(zhuang)的(de)營(ying)銷(xiao)理(li)念(nian)
，阿(e)裏(li)巴(ba)巴(ba)激(ji)發(fa)了(le)貿(mao)易(yi)廠(chang)商(shang)的(de)網(wang)絡(luo)創(chuang)富(fu)夢(meng)想(xiang)，淘(tao)寶(bao)讓(rang)更(geng)多(duo)企(qi)業(ye)看(kan)到(dao)終(zhong)端(duan)銷(xiao)售(shou)的(de)魅(mei)力(li)。受(shou)歐(ou)美(mei)金(jin)融(rong)危(wei)機(ji)的(de)影(ying)響(xiang)，企(qi)業(ye)傳(chuan)統(tong)的(de)經(jing)營(ying)與(yu)營(ying)銷(xiao)方(fang)式(shi)越(yue)發(fa)沉(chen)重(zhong)
，此(ci)時(shi)，電(dian)子(zi)商(shang)務(wu)就(jiu)越(yue)發(fa)魅(mei)力(li)十(shi)足(zu)，勢(shi)不(bu)可(ke)擋(dang)。

     muqian，youbushaoqiyedoukaishilewangluoyingxiao，yixieqiyecongzhongdedaolehaochu，lingyixieqiyehaizaidaochupengzhuang。henduoqiyehecongyerenyuandouzaixiang

，shenmeyangdedianzishangwucaishichenggongdeqiyedianzishangwune
？youyounaxiebiaozhunkeyijinxingyi些相對應的考核呢?筆者經過多年對企業電子商務和電子商務企業的研究，總結了一些成功電子商務的企業的基本特征：

       tiejinxuqiu，jiejuewenti，chanshengxiaoyi。qiyezhisuoyixuanzedianzishangwu，jiushizaijiejueqiyemuqiancunzaideerqieqiyexianyoudeyingxiaohuojingyingfangshibunengjiejuewenti，zhexiewentiwangwangguanhuqiyedeshengcunmingyun。

      dianzishangwuzuoweiqiyexinxingdeyingxiaogongju

，weiqiyedeyingxiaofuwu，zaicehuaxiangguanyingxiaofanganhesilushi，shouxianyaokaolvdejiushifangannengbunengtiejinqiyedeshijiqingkuanghexuqiu
，nengbunengjiejueqiyemuqianzaiyingxiaoyujingyingfangmianmianlindebingqiexuyaomashangjiejuedeguanjianxingwenti。zuoweiqiyejinrudianzishangwuzuigenbendemubiao

，jiushinenggoutongguodianzishangwugeiqiyedailaixindexiaoyi，yiqieyingxiaohuodongyebixuyaoyiweiqiyedexiaoyifuwuweijizhun。

      yongyouchangqiyouxiaodeyunyingjizhi。dianzishangwuyuchuantongyingxiaoyiyang，shiqiyeyingxiaodeyizhongfangshi，shiyigexitongerchangqidegongcheng。zuoweiyigechenggongdexitonggongcheng，jiuyidinghuiyouhenqiangdexingyehuoshiqiyelingdaoli，zhezhonglingdaoliyinlingzheqiyedeqianjinyufazhan，buduanchuandazhexindeqiyexinxiyulinian。tongshi
，zuoweiyigexitonggongcheng，yebixuyaoyouyitaowanzhengyouxiaodeyunyingjizhi，buguangongsiderenyuanhuoshizhiduruhetiaozhengdoukeyizhengchangyunzhuan。dianzishangwushiqiyedeyigexitongerchangqideyingxiaogongcheng，chenggongdedianzishangwuqiyejiubixujuyouhenqiangdelingdaoliheyouxiaodeyunxingjizhi。

      lianghaodewaibuhuanjingyujishubaozhangyingyongpingtai。taobaozuoweimuqianzhongguorichengjiaoliangzuidadewangluojiaoyipingtai，qijishudegengxinyuzhichideqiangdaxingshiyoumugongdude
，jishuzuoweidianzishangwudeqiangdahoudun
，henduodianzishangwuyingxiaodeshishiyuchenggongdoushaobulejishuzhichi，qiyexiangzaidianzishangwufangmianqudechenggong，jiubixuyaoyouyidingdejishuzuohoudun。youlejishudezhichi，qiyejiexialaiyaojiejuede，jiushiwaibudehuanjingwenti，zhuyaobaokuorenyuandepeizhi、媒體關公
、推廣平台等外部資源。

      模式具有一定的創新性。電子商務是一個新興的營銷方式，它的更新與發展更是超出想象。作為成功的電子商務企業還要做到：擁有相對傳統比較低的成本，充分運營電子商務的時實、靈活、無區域限製
，簡化企業電子商務的流程與管理；服務與贏利模式具有一定的創新性。

     標準化
、規(gui)模(mo)化(hua)與(yu)個(ge)性(xing)化(hua)。電(dian)子(zi)商(shang)務(wu)作(zuo)為(wei)企(qi)業(ye)營(ying)銷(xiao)的(de)一(yi)個(ge)長(chang)期(qi)的(de)工(gong)程(cheng)，就(jiu)必(bi)須(xu)擁(yong)有(you)一(yi)定(ding)的(de)標(biao)準(zhun)，建(jian)立(li)企(qi)業(ye)電(dian)子(zi)商(shang)務(wu)標(biao)準(zhun)化(hua)服(fu)務(wu)的(de)能(neng)力(li)是(shi)成(cheng)功(gong)電(dian)子(zi)商(shang)務(wu)企(qi)業(ye)的(de)一(yi)個(ge)重(zhong)要(yao)標(biao)誌(zhi)；在(zai)標(biao)準(zhun)化(hua)的(de)同(tong)時(shi)，我(wo)們(men)也(ye)要(yao)建(jian)立(li)一(yi)對(dui)一(yi)的(de)顧(gu)客(ke)關(guan)係(xi)，提(ti)供(gong)個(ge)性(xing)化(hua)的(de)服(fu)務(wu)。企(qi)業(ye)電(dian)子(zi)商(shang)務(wu)成(cheng)功(gong)的(de)另(ling)一(yi)個(ge)標(biao)誌(zhi)就(jiu)是(shi)擁(yong)有(you)一(yi)定(ding)的(de)規(gui)模(mo)。在(zai)所(suo)有(you)營(ying)銷(xiao)方(fang)式(shi)的(de)成(cheng)功(gong)考(kao)核(he)中(zhong)都(dou)少(shao)不(bu)了(le)規(gui)模(mo)，因(yin)為(wei)隻(zhi)有(you)規(gui)模(mo)大(da)了(le)數(shu)量(liang)多(duo)了(le)，才(cai)能(neng)說(shuo)是(shi)真(zhen)正(zheng)的(de)成(cheng)功(gong)。