中小企業網絡營銷多元化：電子商務是首選

      yunyonghulianwangkaizhanwangluoyingxiaolaiwuzhuangqiyedejingzhengshili
，chengweilebushaozhongxiaoqiyedegongshi。wangluoquanqiuhuafazhanshidewangluoyingxiaodediweiyebuduantigaoheshoudaorenmendezhongshi，tongshiwangluoyingxiaoyeliyongqizhuduoyoushihexiaoguojianjiandedianfuzhexianshiyingxiaodediwei。youqizaidangjinjingjidimidedaxingshixia，beirenweishiwangluoyingxiaogaojijieduandedianzishangwunishipiaohong，zhishiyuelaiyueduodezhongxiaoqiyefenfenchuwang
，shishuidianzishangwu，yitutongguowangluoyingxiaofenyibeigeng。

　 xianjieduan，zaiqiyedewangluoyingxiaotuiguangzhong，sousuoyinqingyingxiaoyudianzishangwuwangzhantuiguangshizuizhuyaodewangluoyingxiaotuiguangfangshi。zheliangzhongfangshizaiqiyeqiangzhanguoneihewaimaoshichang，daxiangqiyezhimingdu，tuiguangpinpaifangmianfahuizhezhongyaodezuoyong。ranershijishang，danyidewangluoyingxiaofangshishinanyidadaoqiyeyuqidemudede。bizherenwei，qiyeyaodadaoshulipinpaidechangqimubiao

，yeyaomanzudangqianduanqixiaoshoumubiao，jiuyaoduozhongwangluoyingxiaofangshixiangjiehe
，cainengzhuqiyewuxianzengzhi。

　 搜索引擎推廣因其覆蓋範圍廣、高收益
、效(xiao)果(guo)直(zhi)觀(guan)等(deng)明(ming)顯(xian)優(you)勢(shi)，成(cheng)為(wei)全(quan)球(qiu)公(gong)認(ren)的(de)主(zhu)流(liu)營(ying)銷(xiao)手(shou)段(duan)。事(shi)實(shi)上(shang)，在(zai)通(tong)用(yong)搜(sou)索(suo)引(yin)擎(qing)上(shang)推(tui)廣(guang)主(zhu)要(yao)是(shi)基(ji)於(yu)長(chang)期(qi)營(ying)銷(xiao)目(mu)的(de)，它(ta)宣(xuan)傳(chuan)公(gong)司(si)形(xing)象(xiang)，保(bao)持(chi)和(he)提(ti)升(sheng)品(pin)牌(pai)認(ren)知(zhi)度(du)，為(wei)企(qi)業(ye)帶(dai)來(lai)了(le)巨(ju)大(da)的(de)經(jing)濟(ji)及(ji)品(pin)牌(pai)效(xiao)益(yi)。然(ran)而(er)，期(qi)盼(pan)搜(sou)索(suo)引(yin)擎(qing)推(tui)廣(guang)快(kuai)速(su)轉(zhuan)換(huan)為(wei)商(shang)機(ji)
，不(bu)多(duo)現(xian)實(shi)。盡(jin)管(guan)有(you)企(qi)業(ye)嚐(chang)到(dao)甜(tian)頭(tou)
，但(dan)屬(shu)少(shao)數(shu)。通(tong)用(yong)搜(sou)索(suo)推(tui)廣(guang)以(yi)網(wang)頁(ye)展(zhan)示(shi)為(wei)主(zhu)，而(er)不(bu)是(shi)直(zhi)接(jie)的(de)商(shang)業(ye)信(xin)息(xi)供(gong)求(qiu)界(jie)麵(mian)。在(zai)通(tong)用(yong)搜(sou)索(suo)引(yin)擎(qing)上(shang)尋(xun)找(zhao)商(shang)機(ji)
，那(na)就(jiu)要(yao)有(you)準(zhun)備(bei)費(fei)時(shi)耗(hao)力(li)去(qu)篩(shai)選(xuan)信(xin)息(xi)，逐(zhu)一(yi)對(dui)比(bi)。尤(you)其(qi)當(dang)今(jin)
，通(tong)用(yong)搜(sou)索(suo)引(yin)擎(qing)的(de)競(jing)價(jia)排(pai)名(ming)有(you)“原罪”，篩選信息更得提個心眼。

　 在綜合型B2B服務平台，如阿裏巴巴
，慧聰等B2B電子商務網站推廣，也有不少的好處，那裏聚集了眾多的生產商和采購商。加上，海量供求信息的彙集，B2B電子商務平台成為了企業銷售產品、拓展市場及網絡推廣的不可缺少的營銷網站。但相比大企業

，中小企業缺少資金支持，中小企業不能夠花大量資金購買關鍵詞、購買廣告位來推廣自己的產品。在這樣綜合型平台也就少了很多展示、宣傳

、推廣的機會，往往成為很多大型企業發展的墊腳石。

　 B2B垂chui直zhi搜sou索suo類lei為wei代dai表biao的de垂chui直zhi搜sou索suo引yin擎qing
，以yi見jian效xiao快kuai
，針zhen對dui性xing強qiang
，效xiao果guo直zhi接jie
，得de到dao用yong戶hu的de肯ken定ding。垂chui直zhi搜sou索suo營ying銷xiao既ji可ke以yi快kuai速su滿man足zu企qi業ye短duan期qi營ying銷xiao目mu的de，商shang業ye價jia值zhi轉zhuan化hua進jin程cheng高gao，商shang業ye應ying用yong速su度du快kuai，可ke直zhi接jie應ying用yong於yu企qi業ye服fu務wu，讓rang企qi業ye直zhi接jie與yu終zhong端duan客ke戶hu溝gou通tong。同tong時shi，也ye提ti供gong平ping台tai展zhan現xian企qi業ye現xian象xiang
，提ti升sheng品pin牌pai形xing象xiang。

　 筆bi者zhe認ren為wei，企qi業ye要yao開kai動dong腦nao筋jin提ti升sheng自zi身shen產chan品pin和he服fu務wu外wai，製zhi訂ding切qie合he自zi己ji實shi際ji需xu求qiu的de營ying銷xiao方fang法fa，係xi統tong地di結jie合he多duo種zhong網wang絡luo營ying銷xiao手shou段duan，才cai能neng達da到dao投tou入ru少shao回hui報bao大da的de理li想xiang營ying銷xiao效xiao果guo，網wang盡jin商shang機ji，實shi現xian企qi業ye無wu限xian增zeng值zhi。