創(chuang)新(xin)是(shi)這(zhe)個(ge)時(shi)代(dai)的(de)主(zhu)題(ti),無(wu)論(lun)大(da)企(qi)業(ye)還(hai)是(shi)中(zhong)小(xiao)企(qi)業(ye),創(chuang)新(xin)都(dou)是(shi)企(qi)業(ye)發(fa)展(zhan)的(de)要(yao)務(wu),而(er)在(zai)現(xian)實(shi)情(qing)況(kuang)下(xia),很(hen)多(duo)中(zhong)小(xiao)企(qi)業(ye)把(ba)創(chuang)新(xin)想(xiang)象(xiang)的(de)過(guo)於(yu)複(fu)雜(za)與(yu)高(gao)不(bu)可(ke)攀(pan),使(shi)創(chuang)新(xin)僅(jin)僅(jin)停(ting)留(liu)在(zai)口(kou)頭(tou)上(shang),從(cong)而(er)錯(cuo)失(shi)了(le)發(fa)展(zhan)的(de)良(liang)機(ji)。其(qi)實(shi),創(chuang)新(xin)不(bu)僅(jin)僅(jin)是(shi)大(da)企(qi)業(ye)的(de)事(shi)情(qing),它(ta)對(dui)中(zhong)小(xiao)企(qi)業(ye)更(geng)為(wei)重(zhong)要(yao),中(zhong)小(xiao)企(qi)業(ye)甚(shen)至(zhi)在(zai)創(chuang)新(xin)方(fang)麵(mian)具(ju)有(you)一(yi)定(ding)的(de)大(da)企(qi)業(ye)所(suo)不(bu)具(ju)有(you)的(de)優(you)勢(shi)(顧慮少,反應速度快,組織靈活),我wo們men應ying有you效xiao地di利li用yong這zhe些xie優you勢shi,盡jin早zao打da造zao創chuang新xin的de基ji礎chu,從cong模mo仿fang和he跟gen隨sui中zhong跳tiao將jiang出chu來lai,以yi期qi在zai競jing爭zheng中zhong勝sheng出chu,實shi現xian可ke持chi續xu的de發fa展zhan。具ju體ti的de說shuo,中zhong小xiao企qi業ye可ke從cong以yi下xia三san個ge方fang麵mian構gou築zhu創chuang新xin的de基礎:
一、活力
創chuang新xin是shi拋pao棄qi舊jiu有you觀guan念nian不bu斷duan提ti升sheng的de認ren識shi,是shi通tong過guo方fang法fa和he手shou段duan促cu進jin改gai變bian的de一yi種zhong力li量liang。對dui很hen多duo中zhong小xiao企qi業ye來lai說shuo,目mu前qian創chuang新xin在zai中zhong小xiao企qi業ye日ri常chang的de運yun營ying活huo動dong中zhong所suo占zhan的de比bi重zhong還hai很hen小xiao,放fang置zhi的de高gao度du還hai不bu夠gou高gao,這zhe一yi方fang麵mian的de原yuan因yin是shi擔dan心xin改gai變bian企qi業ye的de現xian狀zhuang造zao成cheng混hun亂luan,另ling一yi方fang麵mian是shi過guo多duo地di考kao慮lv到dao資zi源yuan的de問wen題ti,這zhe都dou與yu對dui創chuang新xin的de認ren識shi偏pian差cha有you直zhi接jie的de關guan係xi,因yin為wei無wu論lun是shi在zai組zu織zhi層ceng麵mian還hai是shi在zai市shi場chang運yun營ying層ceng麵mian,中zhong小xiao企qi業ye都dou不bu能neng忽hu視shi其qi靈ling活huo性xing的de特te點dian,所suo以yi也ye應ying該gai將jiang這zhe種zhong靈ling活huo性xing延yan伸shen到dao創chuang新xin上shang,保bao持chi企qi業ye的de活huo力li,使shi之zhi成cheng為wei創chuang新xin的de基ji礎chu。我wo們men要yao認ren識shi到dao,創chuang新xin之zhi於yu中zhong小xiao企qi業ye並bing不bu一yi定ding要yao多duo麼me係xi統tong(徹底改變現狀)或huo需xu要yao多duo麼me龐pang大da的de資zi源yuan支zhi撐cheng,而er是shi以yi充chong滿man活huo力li的de狀zhuang態tai為wei創chuang新xin提ti供gong生sheng長chang的de土tu壤rang,進jin而er以yi點dian突tu破po,有you效xiao整zheng合he。中zhong小xiao企qi業ye在zai保bao持chi活huo力li上shang可ke以yi參can考kao以yi下xia方fang麵mian進jin行xing,如ru:引進人才,將有著不同思想見地和技能的人才補充進來,促進組織活化;加強在創新方麵的學習,適當的借助外界的力量來保持活力;設置一個創新機構,以鬆散的小組形式存在,從各個角度對現有的流程和創新的思路進行評估,找到可行性的項目進行試點和推廣;在整體預算中留出10%zuoyoudechuangxinjijin,yongyujianglichuangxinyujinxingxiaofanweideshidiandeng。zhongxiaoqiyemuqiandezhuangtaibenshenjiushigechuangxindejuehaoqiji,jizaishangweizhenzhengxingchengjianghuadezuzhitixizhiqian,zhuruhuoli,shiqiyehuanfashengji,mouqiucongchuangxinshangchaoyuejingzheng,yingdeshichang。
二、平衡中的不平衡
qiyefazhandaoyidingjieduanjiuhuiziranerrandezhuiqiugefangmiandepingheng,zhezhongpinghengkenengshisixiangshangde,yekenengshizuzhizhixushangde,huozheshiquanlishangde,dangranpinghengduiqiyedewendingfazhanxiangdangzhongyao,raner,youshihouquebingbuliyuchuangxin,shenzhihuieshachuangxinyishi(如:為了保持某種平衡自然不自然的排斥和壓製新的思想和行為),yinci,zhongxiaoqiyedazaochuangxindejichuyaoxunqiupinghengzhongdebupingheng,jizaisixiangshang,zaiyigedadetongyideqiyefazhandesixiangkuangjiaxiaguliduoyuanhuadesixiang,tongguopengzhuangchanshengchuangxindehuohua;zaiguanlidezuzhicengmianshang,yinruneibudejingzhengjizhi,zaizhengchangdeguanlizhongjiaruchuangxinguanli,shizhexiebupinghengnenggoudeyibeiyouxiaoyindaozhichuangxincengmian,bingjiangchuangxinzuoweizhezhongjizhidejixiaozhibiaozhiyi;在管理的責權上,為創新型人才或團隊提供更大的空間,使其充分發揮引領作用,帶動創新風氣的形成和創新的實施。
三、讓創新成為常態
創新就在日常的工作中,需要實實在在的去做,中小企業的創新並不一定要從根本上建立新的東西,而是可以通過對現有的(內部的或外部的)流(liu)程(cheng)中(zhong)的(de)某(mou)一(yi)點(dian)加(jia)以(yi)研(yan)究(jiu),進(jin)行(xing)有(you)效(xiao)的(de)超(chao)越(yue)性(xing)創(chuang)新(xin),或(huo)者(zhe)是(shi)對(dui)現(xian)有(you)元(yuan)素(su)的(de)重(zhong)新(xin)組(zu)合(he)使(shi)之(zhi)產(chan)生(sheng)新(xin)的(de)生(sheng)命(ming)力(li),而(er)這(zhe)一(yi)切(qie)都(dou)要(yao)求(qiu)中(zhong)小(xiao)企(qi)業(ye)從(cong)務(wu)實(shi)的(de)角(jiao)度(du)出(chu)發(fa),讓(rang)創(chuang)新(xin)成(cheng)為(wei)常(chang)態(tai)。我(wo)們(men)首(shou)先(xian)建(jian)立(li)堅(jian)定(ding)地(di)創(chuang)新(xin)理(li)念(nian),要(yao)明(ming)確(que)創(chuang)新(xin)並(bing)不(bu)是(shi)某(mou)個(ge)部(bu)門(men)或(huo)者(zhe)某(mou)個(ge)人(ren)的(de)事(shi)情(qing),而(er)是(shi)企(qi)業(ye)內(nei)部(bu)所(suo)有(you)人(ren)的(de)事(shi)情(qing),如(ru)果(guo)說(shuo)市(shi)場(chang)運(yun)營(ying)是(shi)中(zhong)小(xiao)企(qi)業(ye)當(dang)下(xia)的(de)核(he)心(xin)任(ren)務(wu),那(na)麼(me),在(zai)戰(zhan)略(lve)框(kuang)架(jia)下(xia)的(de)創(chuang)新(xin)則(ze)是(shi)決(jue)定(ding)中(zhong)小(xiao)企(qi)業(ye)未(wei)來(lai)的(de)首(shou)要(yao)任(ren)務(wu)。對(dui)於(yu)創(chuang)新(xin),我(wo)們(men)既(ji)不(bu)能(neng)放(fang)過(guo)在(zai)日(ri)常(chang)工(gong)作(zuo)中(zhong)能(neng)促(cu)進(jin)績(ji)效(xiao)提(ti)升(sheng)的(de)任(ren)何(he)改(gai)變(bian),從(cong)細(xi)微(wei)處(chu)做(zuo)起(qi),逐(zhu)漸(jian)建(jian)立(li)起(qi)相(xiang)應(ying)的(de)機(ji)製(zhi),同(tong)時(shi)又(you)需(xu)要(yao)建(jian)立(li)創(chuang)新(xin)的(de)信(xin)息(xi)過(guo)濾(lv)係(xi)統(tong),將(jiang)有(you)效(xiao)的(de)信(xin)息(xi)摘(zhai)選(xuan)出(chu)來(lai),以(yi)進(jin)行(xing)進(jin)一(yi)步(bu)的(de)研(yan)究(jiu)深(shen)化(hua)。另(ling)外(wai),在(zai)當(dang)前(qian)的(de)狀(zhuang)態(tai)下(xia),中(zhong)小(xiao)企(qi)業(ye)家(jia)個(ge)人(ren)對(dui)創(chuang)新(xin)的(de)作(zuo)用(yong)仍(reng)然(ran)十(shi)分(fen)重(zhong)要(yao),企(qi)業(ye)家(jia)本(ben)人(ren)應(ying)倡(chang)導(dao)強(qiang)調(tiao)和(he)發(fa)揮(hui)積(ji)極(ji)作(zuo)用(yong),並(bing)最(zui)終(zhong)通(tong)過(guo)這(zhe)種(zhong)認(ren)識(shi)和(he)倡(chang)導(dao)的(de)行(xing)為(wei)實(shi)現(xian)的(de)效(xiao)果(guo)使(shi)自(zi)身(shen)的(de)素(su)質(zhi)得(de)以(yi)提(ti)升(sheng),升(sheng)華(hua)企(qi)業(ye)家(jia)精(jing)神(shen)。總(zong)之(zhi),創(chuang)新(xin)不(bu)是(shi)今(jin)天(tian)開(kai)始(shi)明(ming)天(tian)就(jiu)能(neng)出(chu)成(cheng)果(guo)的(de)速(su)成(cheng)事(shi)物(wu),更(geng)不(bu)是(shi)簡(jian)單(dan)地(di)口(kou)號(hao),中(zhong)小(xiao)企(qi)業(ye)隻(zhi)有(you)讓(rang)創(chuang)新(xin)成(cheng)為(wei)常(chang)態(tai),才(cai)能(neng)逐(zhu)漸(jian)發(fa)現(xian)並(bing)找(zhao)到(dao)適(shi)合(he)自(zi)身(shen)的(de)前(qian)進(jin)路(lu)徑(jing),使(shi)更(geng)大(da)的(de)發(fa)展(zhan)成(cheng)為(wei)可(ke)能(neng)。
在zai消xiao費fei需xu求qiu正zheng快kuai速su由you大da眾zhong化hua向xiang小xiao眾zhong化hua過guo渡du的de今jin天tian,模mo仿fang和he跟gen隨sui顯xian然ran不bu能neng製zhi勝sheng市shi場chang,創chuang新xin是shi我wo們men必bi然ran的de選xuan擇ze,而er構gou築zhu創chuang新xin的de基ji礎chu正zheng是shi這zhe一yi選xuan擇ze的de開kai始shi,中zhong小xiao企qi業ye的de創chuang新xin基ji礎chu可ke從cong增zeng加jia活huo力li、xunqiupinghengzhongdebupinghengrushou,shichuangxinchengweichangtai,jianjindifaxianbingzhaodaoshihebenqiyedeyaosu,zhelibatamenronghuidaoshichangxingweizhizhong,zuizhongbianchengqiyejingzhenglideyibufen。
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