企業搞電子商務平台是否應該流量為王

    如何來評估一個網站的價值，一直是我思考的問題。以前或者說現在仍舊不少人，把網站的alexapaiming，liuliang，rentoushuzuoweipingguwangzhanjiazhidezhongyaozhibiao。qishiwojiaodezhexiezhishuzuoweicemianpingguyigewangzhandejiazhiyeweichangbuke
，danwangwangyounameyixieren
，yixiexihuantoujiquqiaoderen
，baalexa排名，流量作為網站發展的目標。

     許多個人站長的思路就是搞流量
，提高alexapaiming，erbukaolvzuozhegewangzhanzuizhongshiyaoganshenme。woyizhirenweihulianwangzhishigegongju。yigewangzhandejiazhijiuzaiyuzaimouyifangmianmanzuleyonghudexuyao。danshimanzuyonghudexuyaoyoubuyidingyoujiazhi.biruyigexiazaizhan，queshimanzuleyonghuxiazaimougewangluogongjudexuyao，danshiweilemanzutishengwangzhanliuliangdexuyao，gaoliumangchajian，youdeweilezhuanqian，nongdemanpingfeideguanggao，shenzhixuduowangzhanhaiyouqizhaxingdedianji。wodouxiangbutongnaxiezaizhegewangzhantoufangguanggaodeguanggaozhushizenmexiangde
？yonghuzaiyigewangzhanshouhaihou，budanshizhegewangzhanweiliumangwangzhan
，duizaizhegewangzhantoufangguanggaodechangjiayeliuyouxinliyinying，suoyiguanggaotoufangfeidanmeiyouqidaotuiguangdezuoyong，fanerpohuailezijidechanpindexingxianghediwei。suoyizhegejiushixuduogerenwangzhandebibing。

     我曾經對一個搞個人網站的朋友說：現在已經不在是流量=jinqiandeshidaile。ruguonizuodedongximeiyoushijijiazhi
，huozhezhanbuzhuyonghu
，paimingzaigaoyoushenmeyong。bijingrenheyigewangzhandouyaojingdeqishijiandekaoyan。zuogerenwangzhanyeyinggairenzhenqufenxiyonghudexuqiu
，zaiqieshimanzuyonghuxuyaodejichushang，weiyonghutigongliangxingdeganguantiyan
，jinerxiyinyonghujiaru
，tongguoliangxingdefazhan，birankeyizaizheyikuaimoudeyixizhidi。suoyixiwangnamehulianwanglaorenmenbuyaozaiwudaozhegechanyele。

     duiyuqiyewangzhanyishiruci，zengjianxuduoqiyewangzhanyeduigaoliulianggaopaimingquzhiruowu，rangrenkuxiaobude。congqiyewangzhandecehuadaozhizuo，daohouqideyunyingdouyaomingbaizhegewangzhandemudeshiweilejiejueqiyenafangmiandexuqiu。shipinpaituiguang，haishiwangluoxiaoshoupingtai，mangmudezhuidafengshizaimeiyouyidianyisi。jidezengjingzaiyigequnlidebianlun
，yigezhonggongyegongsidewangzhandeliuliang80%是從色情網站過來的，試問這些流量有多大的價值? 徒增企業的服務器的資源和帶寬而已。

    有人問我什麼是無效的流量
，什麼是有效的流量。我對這個問題的認識是：

     1. wuxiaodeliuliangjiushiyouxiewangzhanshuapaiming，shualiuliang。zhexieliuliangdechanshengzhebenshenduiniwangzhandeneirongmeiyouxingqu
，huozhezaihaobuzhiqingdeqingkuangxiajinruniwangzhansuochanshengdeliuliang。

    2. 而er有you效xiao的de流liu量liang就jiu是shi網wang站zhan訪fang問wen者zhe在zai尋xun求qiu相xiang關guan谘zi詢xun
，在zai原yuan則ze上shang對dui你ni網wang站zhan的de內nei容rong有you需xu要yao或huo者zhe能neng產chan生sheng興xing趣qu的de基ji礎chu上shang通tong過guo各ge種zhong途tu徑jing，比bi如ru搜sou索suo相xiang關guan的de內nei容rong，同tong類lei網wang站zhan鏈lian接jie，朋peng友you推tui薦jian的de方fang式shi進jin入ru你ni網wang站zhan所suo產chan生sheng的de流liu量liang。我wo覺jiao得de這zhe些xie才cai是shi有you潛qian在zai價jia值zhi的de。而er無wu效xiao的de流liu量liang除chu了le自zi欺qi欺qi人ren

，滿man足zu一yi下xia自zi己ji的de眼yan球qiu，忽hu悠you一yi下xia傻sha子zi外wai還hai能neng有you什shen麼me價jia值zhi。

    nameduiqiyewangzhanhuozhegerenwangzhanlaishuo
，dangranbunengdanzhuiqiuliuliang，haishinajuhua
，liuliangweiwangdeshidaiyijingguoqu，ruguonidewangzhanbunengjiejuemouxierendexuyaoerchanshengjiazhi
，namenidewangzhanbenshenjiumeiyourenhejiazhi。suoyiworenweiwangzhandejiazhidaxiaojiuzaiyuninengbangbierenjiejueshenmewenti，yijizhexiewentideketidaixing。dangranzhegezhishiyibufen，wobunengfenxidehenquanmian。

    筆bi者zhe並bing不bu是shi刻ke意yi批pi判pan一yi個ge網wang站zhan就jiu不bu能neng重zhong視shi流liu量liang，但dan是shi希xi望wang不bu要yao把ba主zhu次ci搞gao顛dian倒dao了le。你ni是shi為wei了le做zuo網wang站zhan，網wang站zhan的de價jia值zhi帶dai動dong網wang站zhan流liu量liang的de上shang升sheng這zhe個ge才cai是shi正zheng常chang的de，而er不bu是shi為wei了le流liu量liang的de上shang升sheng而er做zuo一yi個ge網wang站zhan，最zui終zhong都dou不bu知zhi道dao自zi己ji的de網wang站zhan是shi幹gan什shen麼me的de了le，一yi句ju話hua就jiu是shi這zhe些xie網wang站zhan沒mei有you核he心xin競jing爭zheng力li。沒mei有you競jing爭zheng力li的de網wang站zhan半ban死si不bu活huo，總zong有you一yi天tian會hui垮kua掉diao。

     當dang然ran，做zuo網wang站zhan策ce劃hua的de還hai得de重zhong視shi網wang站zhan的de推tui廣guang。因yin為wei現xian在zai的de網wang站zhan成cheng千qian上shang萬wan，個ge人ren網wang站zhan也ye好hao，企qi業ye網wang站zhan也ye好hao，如ru果guo不bu推tui廣guang就jiu會hui很hen快kuai的de湮yan沒mei在zai茫mang茫mang的de網wang絡luo海hai洋yang裏li。所suo以yi網wang站zhan推tui廣guang對dui一yi個ge網wang站zhan也ye是shi十shi分fen重zhong要yao的de。