傳統經銷商如何適應電子商務營銷

　電子商務營銷在2009年一開始就以超出人們的意料速度發展
，許多營銷專家紛紛在各種論壇、博客、雜誌等媒體發表文章 ，對於電子商務營銷大麵積衝擊傳統營銷市場提出各自的看法，其中最為突出的有三個：

　　yishidianzishangwuyingxiaodailaidewangluopinpaishixiangduidulidetixi，youdepinpaizaiwangluoshangyijingyuanyuanchaoguochuantongyingxiaoshichangdepinpaizhimingdu，danyidantiqiwangluopinpaianliyufazhan，xuduomenhuwangzhanhuoshichuantongmeijieduiwangluopinpaigaosufazhanbunengyixiazishiying
，bingqiezaimouxiefangmianbiaoxiandefeichangwuzhi，huaiyiwangluopinpaixingchengshifouyouzuoguanggaodexianyi？xuduowangluopinpaidedanshengjiuchengle“後娘”養yang的de，到dao處chu受shou到dao封feng殺sha。說shuo明ming電dian子zi商shang務wu營ying銷xiao的de迅xun猛meng發fa展zhan，就jiu是shi連lian從cong事shi網wang絡luo運yun行xing的de許xu多duo門men戶hu，也ye無wu法fa適shi應ying對dui網wang絡luo品pin牌pai經jing濟ji發fa展zhan的de新xin生sheng事shi物wu快kuai速su認ren同tong和he適shi應ying。

　　二是網絡經濟的發展，最不能適應的就是傳統的經銷商，幾乎有99%的(de)從(cong)事(shi)傳(chuan)統(tong)營(ying)銷(xiao)的(de)經(jing)銷(xiao)商(shang)，對(dui)於(yu)電(dian)子(zi)商(shang)務(wu)營(ying)銷(xiao)中(zhong)網(wang)商(shang)的(de)地(di)空(kong)運(yun)行(xing)一(yi)無(wu)所(suo)知(zhi)，並(bing)且(qie)對(dui)電(dian)子(zi)商(shang)務(wu)各(ge)種(zhong)形(xing)式(shi)的(de)經(jing)銷(xiao)行(xing)為(wei)非(fei)常(chang)排(pai)斥(chi)。形(xing)成(cheng)了(le)網(wang)商(shang)全(quan)麵(mian)進(jin)入(ru)傳(chuan)統(tong)經(jing)銷(xiao)商(shang)行(xing)列(lie)的(de)反(fan)逆(ni)流(liu)競(jing)爭(zheng)。使(shi)傳(chuan)統(tong)經(jing)銷(xiao)商(shang)麵(mian)臨(lin)著(zhe)大(da)量(liang)市(shi)場(chang)份(fen)額(e)被(bei)網(wang)商(shang)通(tong)過(guo)地(di)空(kong)結(jie)合(he)運(yun)行(xing)方(fang)式(shi)，拉(la)走(zou)了(le)大(da)量(liang)的(de)傳(chuan)統(tong)業(ye)務(wu)，特(te)別(bie)是(shi)原(yuan)來(lai)連(lian)鎖(suo)營(ying)銷(xiao)體(ti)係(xi)從(cong)傳(chuan)統(tong)向(xiang)網(wang)絡(luo)實(shi)體(ti)相(xiang)結(jie)合(he)的(de)雙(shuang)保(bao)險(xian)營(ying)銷(xiao)，嚴(yan)重(zhong)地(di)製(zhi)約(yue)了(le)經(jing)銷(xiao)商(shang)的(de)原(yuan)有(you)優(you)勢(shi)，形(xing)成(cheng)傳(chuan)統(tong)經(jing)銷(xiao)商(shang)與(yu)網(wang)絡(luo)網(wang)商(shang)之(zhi)間(jian)的(de)市(shi)場(chang)競(jing)爭(zheng)。

　　三是大量的中小企業，也開始從事電子商務營銷，據有關專業公司的數據統計，今年中國中小企業，特別是終端產品企業幾乎有39%從原來的傳統營銷轉入到以電子商務營銷為主體的網絡營銷中來
，形成了中小企業本來沒有資金進入全國市場的特色
、優質產品，一夜之間成為網絡的寵兒，也使許多中小企業在死亡線上抓到了救命稻草，起死回生，中國約有13%deyankandaobidezhongxiaoqiyezaiyicitongguowangluozhanliqilaile
，erqieqijingzhengdetaishizaiyebushidangdidetongleiqiye，ershiquanguotongleiqiye。raner
，zheshizhongguodexuduocehuazixungongsiquebunengshiyingdianzishangwuyingxiaodezixuncehuahewangluoyingxiaobuju
，zaidianzishangwuyingxiaocehuashangshaleyan，jushuoyemaozhongcehuazuijinzaifuwuxiangmushangzengjialedianzishangwucehua，dandaodiqiduidianzishangwuyingxiaodecehuashuipingdadaozenmeyangdeshuiping，haiyoudaishijianlaikaozheng。

　　看(kan)到(dao)上(shang)麵(mian)許(xu)多(duo)的(de)社(she)會(hui)各(ge)行(xing)對(dui)電(dian)子(zi)商(shang)務(wu)營(ying)銷(xiao)的(de)不(bu)適(shi)應(ying)，不(bu)理(li)解(jie)
，完(wan)全(quan)在(zai)於(yu)對(dui)電(dian)子(zi)商(shang)務(wu)經(jing)濟(ji)的(de)認(ren)識(shi)不(bu)足(zu)，對(dui)網(wang)絡(luo)品(pin)牌(pai)的(de)認(ren)識(shi)不(bu)足(zu)，對(dui)電(dian)子(zi)商(shang)務(wu)營(ying)銷(xiao)運(yun)行(xing)的(de)技(ji)巧(qiao)認(ren)識(shi)不(bu)足(zu)而(er)造(zao)成(cheng)的(de)。在(zai)這(zhe)裏(li)
，我(wo)們(men)重(zhong)點(dian)講(jiang)一(yi)講(jiang)傳(chuan)統(tong)經(jing)銷(xiao)商(shang)如(ru)何(he)去(qu)適(shi)應(ying)電(dian)子(zi)商(shang)務(wu)營(ying)銷(xiao)的(de)整(zheng)個(ge)網(wang)商(shang)運(yun)行(xing)體(ti)係(xi)，為(wei)傳(chuan)統(tong)經(jing)銷(xiao)商(shang)的(de)轉(zhuan)型(xing)提(ti)供(gong)一(yi)點(dian)基(ji)本(ben)的(de)專(zhuan)業(ye)知(zhi)識(shi)。

　　第di一yi，傳chuan統tong經jing銷xiao商shang需xu要yao補bu上shang一yi課ke電dian子zi商shang務wu營ying銷xiao的de專zhuan業ye課ke。傳chuan統tong經jing銷xiao商shang往wang往wang在zai接jie觸chu電dian子zi商shang務wu營ying銷xiao時shi，第di一yi個ge認ren為wei就jiu是shi網wang上shang營ying銷xiao產chan品pin是shi否fou價jia格ge體ti係xi會hui衝chong擊ji傳chuan統tong市shi場chang的de銷xiao售shou體ti係xi。

     其實，電子商務營銷體係與傳統營銷體係的產品是完全不同的兩個領域，可以從三個方麵來說：

    shouxianshidianzishangwuyingxiaodexiaofeizheyuchuantongyingxiaodexiaofeizheshijieranbutongdelianggequnti
，tamenzaiwangshanggoumaichanpinzhuyaoshiyibanchuantongshichangbuyidingyoudechanpin


，jiushiyoudehua

，youyuxiguanyuwangshanggouwu，duichuantongshichangdetongleichanpinbingbushihenguanxin
，suoyi，shuangfangzaichuantongshichangdexiaofeichongtujihuxiaodekelian
，chuantongjingxiaoshangbubiduiwangluoxiaofeizhexiaofeijingzhengerdanxin。

    qicishichuantongjingxiaoshanghaibunengduiwangluoyingxiaozhongdechanpindanyixingshiying。dianzishangwuyingxiaobuxiangchuantongyingxiaoshichang，dianzishangwuyingxiaoduixiaofeizhekeyiyongdaliangdeshijiangaosuxiaofeizheqigoumaichanpindetedianyuduyoudemaidian，shixiaofeizhenenggengduoderenshichanpindezhuanyefangmiandeneirong。erchuantongshichangzhongduanxiaofeizheshibukenengyounameduodeshijianlailejiechanpindequanmiantedian。

     gengweizhongyaodeyidianshidianzishangwuyingxiaochanpinduixiaofeizhedesuqiushifeichangdanyixingde，yaoshishuochanpingongnengtaiduo，tediantaiduo，yibanwangshangdexiaofeizheshibunengjieshoude，wangshangchanpinxuyaoyonggengzhuanyedeneironglaizhichiwangshangdexiaoshou，buxiangchuantongshichangyoushiyuezhuanyebuyidingnengrangxiaofeizhejieshou
，zhejiuxuyaochuantongjingxiaoshangduidianzishangwuchanpinyingxiaoxuyaogengduodequlejieqidanyixingtuchutedian
，zhiyouzhuazhuzheyitedian，cainengchengweiyigehegedewangshang。

    最(zui)後(hou)是(shi)傳(chuan)統(tong)經(jing)銷(xiao)商(shang)對(dui)於(yu)價(jia)格(ge)運(yun)行(xing)是(shi)最(zui)為(wei)敏(min)感(gan)的(de)。特(te)別(bie)是(shi)竄(cuan)貨(huo)
，是(shi)傳(chuan)統(tong)市(shi)場(chang)的(de)一(yi)大(da)頑(wan)疾(ji)。而(er)電(dian)子(zi)商(shang)務(wu)營(ying)銷(xiao)市(shi)場(chang)網(wang)絡(luo)平(ping)台(tai)展(zhan)示(shi)麵(mian)雖(sui)然(ran)很(hen)大(da)很(hen)廣(guang)，但(dan)由(you)於(yu)其(qi)網(wang)絡(luo)經(jing)濟(ji)的(de)特(te)點(dian)，隻(zhi)要(yao)企(qi)業(ye)對(dui)網(wang)商(shang)的(de)管(guan)理(li)嚴(yan)格(ge)，一(yi)般(ban)是(shi)不(bu)可(ke)能(neng)出(chu)現(xian)竄(cuan)貨(huo)現(xian)象(xiang)，也(ye)無(wu)法(fa)竄(cuan)貨(huo)。

     dianzishangwuyingxiaoduiyuwangdiandeguanliyuxiajiwangshangdeguanli，yingdangyouqiyelaijinxingguanli

，danxuduoqiyeyouyuduidianzishangwuyingxiaodebushuxi
，wangwangduijiagedekongzhixiangdangrandeduo，zheyetixingchuantongjingxiaoshangnixuyaoxuexiliangdianjingxiaojingyan：一(yi)是(shi)最(zui)好(hao)把(ba)企(qi)業(ye)裏(li)你(ni)相(xiang)中(zhong)的(de)產(chan)品(pin)進(jin)行(xing)全(quan)國(guo)傳(chuan)統(tong)與(yu)網(wang)上(shang)代(dai)理(li)，這(zhe)樣(yang)就(jiu)完(wan)全(quan)讓(rang)你(ni)控(kong)製(zhi)了(le)地(di)空(kong)整(zheng)個(ge)體(ti)係(xi)的(de)價(jia)格(ge)命(ming)脈(mai)。二(er)是(shi)當(dang)沒(mei)有(you)辦(ban)法(fa)進(jin)行(xing)全(quan)麵(mian)獨(du)家(jia)代(dai)理(li)時(shi)


，最(zui)好(hao)的(de)方(fang)法(fa)就(jiu)是(shi)做(zuo)同(tong)城(cheng)網(wang)際(ji)的(de)地(di)空(kong)營(ying)銷(xiao)策(ce)略(lve)，這(zhe)是(shi)目(mu)前(qian)對(dui)於(yu)電(dian)子(zi)商(shang)務(wu)與(yu)傳(chuan)統(tong)營(ying)銷(xiao)最(zui)為(wei)有(you)效(xiao)，也(ye)最(zui)為(wei)保(bao)險(xian)的(de)雙(shuang)戰(zhan)略(lve)“毒招”。

    但(dan)要(yao)全(quan)麵(mian)掌(zhang)握(wo)電(dian)子(zi)商(shang)務(wu)的(de)運(yun)行(xing)特(te)點(dian)並(bing)與(yu)傳(chuan)統(tong)經(jing)銷(xiao)產(chan)品(pin)相(xiang)結(jie)合(he)起(qi)來(lai)，做(zuo)到(dao)地(di)空(kong)雙(shuang)向(xiang)結(jie)合(he)
，成(cheng)為(wei)一(yi)個(ge)能(neng)夠(gou)適(shi)應(ying)現(xian)在(zai)市(shi)場(chang)的(de)經(jing)銷(xiao)商(shang)與(yu)大(da)網(wang)商(shang)
，需(xu)要(yao)傳(chuan)統(tong)經(jing)銷(xiao)商(shang)放(fang)棄(qi)許(xu)多(duo)陳(chen)舊(jiu)的(de)傳(chuan)統(tong)經(jing)營(ying)方(fang)式(shi)，去(qu)及(ji)時(shi)的(de)補(bu)上(shang)電(dian)子(zi)商(shang)務(wu)營(ying)銷(xiao)的(de)這(zhe)一(yi)課(ke)。

　第di二er，傳chuan統tong經jing銷xiao商shang如ru何he從cong電dian子zi商shang務wu網wang商shang的de區qu別bie中zhong找zhao到dao共gong同tong運yun行xing點dian。我wo們men有you一yi個ge經jing銷xiao商shang客ke戶hu，做zuo的de是shi特te產chan類lei產chan品pin
，但dan這zhe些xie特te產chan在zai全quan國guo已yi經jing是shi鋪pu天tian蓋gai地di了le，說shuo特te產chan已yi經jing沒mei有you特te產chan的de樣yang子zi了le。完wan全quan是shi靠kao價jia格ge的de杠gang杆gan做zuo市shi場chang
，一yi年nian下xia來lai累lei的de不bu成cheng樣yang子zi，但dan錢qian並bing沒mei有you掙zheng到dao多duo少shao。後hou來lai找zhao到dao我wo們men問wen有you什shen麼me辦ban法fa解jie決jue這zhe樣yang的de問wen題ti，我wo們men通tong過guo對dui於yu市shi場chang的de調tiao研yan
，認ren為wei可ke以yi通tong過guo電dian子zi商shang務wu營ying銷xiao來lai解jie決jue問wen題ti。

　womenduiyuzheyangdetechanchanpin

，buzaizhijiegenchuantongdejingxiaoshangqiatanyewu，yinweiyitanjiuhuijinrudaojiagedesihutongliqu。womenxuanzeledianzishangwuyingxiaozhongyijingyouzhexiangdangshilidewangshang
，tamendaililexuduoqiyedechanpin，erqiezuodeyefeichangchenggong
，danzhexiedawangshangyizhicongshizhewangluoyingxiao，queconglaimeiyouzuoguodimiandechuantongyingxiao。youxuduowangshangyizhixiangshiyishidimianjingxiaochanpindezhongduanyunxing，danyoubuzhidaozenmezuocainengshizuiweibaoxian，yeshizuiheshide。zhegeshihou，womenjiuxuyaogeizheyangdewangshangzhaoyigenenggouyuzhixiangpipeidechuantongliyiyugongtongdian。

　網wang商shang可ke以yi先xian試shi著zhe開kai一yi家jia實shi體ti店dian，雖sui然ran有you時shi網wang商shang的de資zi金jin實shi力li遠yuan比bi傳chuan統tong經jing銷xiao商shang的de實shi力li要yao大da的de多duo，但dan還hai是shi從cong穩wen字zi出chu發fa，先xian開kai一yi家jia小xiao的de實shi體ti店dian試shi一yi下xia，這zhe樣yang可ke以yi積ji累lei一yi些xie在zai網wang上shang碰peng不bu到dao的de傳chuan統tong經jing驗yan，等deng做zuo到dao一yi定ding水shui準zhun後hou
，再zai真zhen正zheng地di做zuo一yi個ge兩liang棲qi經jing銷xiao商shang也ye不bu遲chi。當dang然ran

，要yao想xiang真zhen正zheng讓rang網wang商shang成cheng為wei兩liang棲qi經jing銷xiao商shang，需xu要yao企qi業ye的de大da力li扶fu持chi。企qi業ye要yao製zhi訂ding出chu一yi套tao兩liang棲qi經jing銷xiao商shang的de行xing動dong指zhi南nan


，並bing進jin行xing不bu斷duan地di鼓gu勵li與yu培pei訓xun。還hai要yao拿na出chu由you網wang商shang反fan做zuo傳chuan統tong經jing銷xiao商shang的de發fa展zhan戰zhan略lve方fang案an，使shi網wang商shang非fei常chang有you目mu標biao地di進jin行xing每mei一yi步bu的de市shi場chang開kai拓tuo。果guo然ran，網wang商shang按an著zhe企qi業ye的de方fang式shi，非fei常chang紮zha實shi地di把ba實shi體ti店dian運yun行xing起qi來lai了le，接jie著zhe，網wang商shang可ke以yi通tong過guo同tong城cheng網wang際ji的de形xing式shi，讓rang同tong城cheng的de二er三san級ji網wang商shang加jia入ru到dao實shi體ti店dian的de開kai設she中zhong來lai
，有you了le樣yang板ban店dian
，其qi它ta網wang商shang就jiu不bu會hui過guo多duo地di猶you豫yu不bu前qian
，他ta們men會hui跟gen著zhe企qi業ye的de整zheng個ge運yun行xing方fang式shi進jin行xing市shi場chang操cao作zuo，使shi網wang商shang真zhen正zheng地di成cheng為wei兩liang棲qi經jing銷xiao商shang。這zhe樣yang的de兩liang棲qi經jing銷xiao商shang
，在zai經jing營ying上shang是shi非fei常chang保bao險xian的de，如ru果guo地di麵mian運yun行xing暫zan時shi差cha一yi點dian，但dan網wang上shang不bu存cun在zai銷xiao售shou問wen題ti
，要yao是shi地di麵mian銷xiao售shou有you了le量liang
，那na麼me網wang上shang的de銷xiao售shou更geng是shi錦jin上shang添tian花hua。

　zaizhelixuyaoqiangtiaodeshichuantongjingxiaoshangyaocongchuantongjiehedaowangluoyingxiaoyoushifeichangweinan
，yinweihaixuyaokaolvdaogezhongyinsu
，zuiweituchudejiushisuzhiwenti，xianzaichuantongjingxiaoshangzhongdabufenchuleduijiageminganwai
，bingbuhuiduizhenggeshichanghechanpinjinxingquanmiandeyanjiu，gengbuhuiqukaolvguoduodewangluojingjigeitamendailaideyiwaishouhuo。zhejiuxuyaochuantongjingxiaoshanggaibianxianyoudejingyingguannian
，zhubujieruwangshangdejingyingxinglie，shizijihenkuaidishiyinghuanjing，chengweiyigezhenzhengdeliangqijingxiaoshang。

　第(di)三(san)，傳(chuan)統(tong)經(jing)銷(xiao)商(shang)適(shi)應(ying)電(dian)子(zi)商(shang)務(wu)營(ying)銷(xiao)
，企(qi)業(ye)引(yin)導(dao)是(shi)關(guan)鍵(jian)。現(xian)在(zai)許(xu)多(duo)企(qi)業(ye)天(tian)天(tian)都(dou)在(zai)說(shuo)各(ge)地(di)經(jing)銷(xiao)商(shang)越(yue)來(lai)越(yue)難(nan)管(guan)，企(qi)業(ye)一(yi)個(ge)標(biao)準(zhun)到(dao)了(le)經(jing)銷(xiao)商(shang)手(shou)裏(li)就(jiu)變(bian)樣(yang)。其(qi)實(shi)，這(zhe)裏(li)果(guo)然(ran)有(you)經(jing)銷(xiao)商(shang)的(de)問(wen)題(ti)，但(dan)大(da)多(duo)數(shu)是(shi)企(qi)業(ye)本(ben)身(shen)的(de)問(wen)題(ti)，有(you)些(xie)企(qi)業(ye)本(ben)著(zhe)的(de)目(mu)的(de)就(jiu)是(shi)圈(quan)錢(qian)
，隻(zhi)要(yao)經(jing)銷(xiao)商(shang)掏(tao)錢(qian)，什(shen)麼(me)條(tiao)件(jian)都(dou)答(da)應(ying)
，根(gen)本(ben)就(jiu)不(bu)會(hui)去(qu)考(kao)慮(lv)後(hou)麵(mian)的(de)市(shi)場(chang)怎(zen)麼(me)做(zuo)，更(geng)不(bu)會(hui)考(kao)慮(lv)用(yong)什(shen)麼(me)樣(yang)的(de)方(fang)法(fa)教(jiao)育(yu)與(yu)轉(zhuan)變(bian)經(jing)銷(xiao)商(shang)的(de)陳(chen)舊(jiu)觀(guan)念(nian)。我(wo)們(men)在(zai)實(shi)踐(jian)中(zhong)發(fa)現(xian)
，一(yi)個(ge)企(qi)業(ye)在(zai)找(zhao)經(jing)銷(xiao)商(shang)時(shi)，不(bu)能(neng)一(yi)味(wei)地(di)追(zhui)求(qiu)對(dui)方(fang)掏(tao)錢(qian)就(jiu)行(xing)的(de)原(yuan)則(ze)，還(hai)要(yao)看(kan)一(yi)看(kan)經(jing)銷(xiao)商(shang)是(shi)不(bu)是(shi)有(you)學(xue)習(xi)的(de)精(jing)神(shen)。這(zhe)非(fei)常(chang)重(zhong)要(yao)，要(yao)是(shi)一(yi)個(ge)經(jing)銷(xiao)商(shang)一(yi)天(tian)到(dao)晚(wan)隻(zhi)知(zhi)道(dao)用(yong)價(jia)格(ge)來(lai)做(zuo)市(shi)場(chang)，而(er)不(bu)去(qu)考(kao)慮(lv)用(yong)其(qi)它(ta)更(geng)為(wei)科(ke)學(xue)的(de)方(fang)式(shi)解(jie)決(jue)銷(xiao)售(shou)問(wen)題(ti)，那(na)麼(me)這(zhe)個(ge)經(jing)銷(xiao)商(shang)肯(ken)定(ding)不(bu)是(shi)一(yi)個(ge)好(hao)的(de)經(jing)銷(xiao)商(shang)。我(wo)們(men)接(jie)觸(chu)過(guo)一(yi)個(ge)浙(zhe)江(jiang)的(de)經(jing)銷(xiao)商(shang)，雖(sui)然(ran)隻(zhi)有(you)初(chu)中(zhong)畢(bi)業(ye)，但(dan)市(shi)場(chang)的(de)運(yun)行(xing)水(shui)平(ping)非(fei)常(chang)高(gao)

，可(ke)惜(xi)就(jiu)是(shi)在(zai)實(shi)踐(jian)中(zhong)老(lao)是(shi)做(zuo)不(bu)規(gui)範(fan)，一(yi)直(zhi)想(xiang)通(tong)過(guo)正(zheng)規(gui)企(qi)業(ye)來(lai)引(yin)導(dao)他(ta)更(geng)深(shen)一(yi)步(bu)地(di)發(fa)展(zhan)自(zi)己(ji)。當(dang)企(qi)業(ye)客(ke)戶(hu)的(de)一(yi)則(ze)廣(guang)告(gao)告(gao)訴(su)他(ta)企(qi)業(ye)全(quan)麵(mian)進(jin)行(xing)同(tong)城(cheng)網(wang)際(ji)營(ying)銷(xiao)開(kai)拓(tuo)時(shi)，他(ta)非(fei)常(chang)積(ji)極(ji)

，準(zhun)備(bei)代(dai)理(li)這(zhe)家(jia)企(qi)業(ye)的(de)產(chan)品(pin)。由(you)於(yu)經(jing)銷(xiao)商(shang)一(yi)直(zhi)做(zuo)的(de)是(shi)傳(chuan)統(tong)經(jing)銷(xiao)業(ye)務(wu)
，對(dui)於(yu)同(tong)城(cheng)網(wang)際(ji)一(yi)無(wu)所(suo)知(zhi)，我(wo)們(men)為(wei)企(qi)業(ye)做(zuo)了(le)一(yi)套(tao)引(yin)導(dao)性(xing)的(de)經(jing)銷(xiao)商(shang)開(kai)拓(tuo)手(shou)冊(ce)。先(xian)是(shi)教(jiao)經(jing)銷(xiao)商(shang)如(ru)何(he)運(yun)用(yong)現(xian)有(you)的(de)資(zi)源(yuan)拓(tuo)展(zhan)市(shi)場(chang)，並(bing)加(jia)入(ru)了(le)傳(chuan)統(tong)營(ying)銷(xiao)的(de)最(zui)新(xin)方(fang)式(shi)，同(tong)時(shi)開(kai)始(shi)引(yin)導(dao)經(jing)銷(xiao)商(shang)切(qie)入(ru)到(dao)電(dian)子(zi)商(shang)務(wu)的(de)同(tong)城(cheng)網(wang)城(cheng)的(de)運(yun)行(xing)中(zhong)來(lai)。要(yao)想(xiang)能(neng)夠(gou)讓(rang)經(jing)銷(xiao)商(shang)全(quan)麵(mian)熟(shu)悉(xi)同(tong)城(cheng)網(wang)際(ji)的(de)業(ye)務(wu)開(kai)拓(tuo)，就(jiu)需(xu)要(yao)讓(rang)經(jing)銷(xiao)商(shang)知(zhi)道(dao)電(dian)子(zi)商(shang)務(wu)的(de)基(ji)本(ben)運(yun)作(zuo)方(fang)法(fa)
，使(shi)經(jing)銷(xiao)商(shang)自(zi)己(ji)先(xian)懂(dong)，並(bing)引(yin)起(qi)很(hen)大(da)的(de)興(xing)趣(qu)，這(zhe)樣(yang)才(cai)能(neng)帶(dai)動(dong)經(jing)銷(xiao)商(shang)的(de)手(shou)下(xia)幹(gan)好(hao)下(xia)一(yi)步(bu)的(de)網(wang)際(ji)運(yun)行(xing)工(gong)作(zuo)。

　企qi業ye在zai對dui電dian子zi商shang務wu導dao入ru同tong城cheng的de開kai拓tuo中zhong是shi需xu要yao耐nai心xin的de，也ye是shi需xu要yao更geng多duo地di支zhi持chi經jing銷xiao商shang
，如ru配pei送song體ti係xi的de建jian立li，同tong城cheng網wang絡luo信xin息xi的de傳chuan播bo，網wang上shang客ke戶hu購gou買mai配pei送song的de標biao準zhun等deng等deng
，是shi企qi業ye必bi須xu要yao引yin導dao的de，不bu可ke能neng讓rang一yi個ge做zuo習xi慣guan傳chuan統tong營ying銷xiao的de經jing銷xiao商shang自zi己ji去qu做zuo。

　這(zhe)位(wei)浙(zhe)江(jiang)的(de)經(jing)銷(xiao)商(shang)在(zai)三(san)個(ge)月(yue)後(hou)，很(hen)快(kuai)地(di)熟(shu)悉(xi)了(le)整(zheng)個(ge)同(tong)城(cheng)網(wang)際(ji)的(de)地(di)空(kong)運(yun)行(xing)模(mo)式(shi)，並(bing)且(qie)還(hai)對(dui)企(qi)業(ye)的(de)現(xian)有(you)模(mo)式(shi)進(jin)行(xing)了(le)調(tiao)整(zheng)，很(hen)快(kuai)成(cheng)就(jiu)了(le)標(biao)準(zhun)的(de)同(tong)城(cheng)網(wang)際(ji)兩(liang)棲(qi)經(jing)銷(xiao)商(shang)，在(zai)短(duan)短(duan)的(de)九(jiu)個(ge)月(yue)裏(li)
，全(quan)麵(mian)對(dui)整(zheng)個(ge)浙(zhe)江(jiang)省(sheng)進(jin)行(xing)了(le)同(tong)城(cheng)網(wang)際(ji)地(di)空(kong)模(mo)式(shi)的(de)複(fu)製(zhi)，形(xing)成(cheng)了(le)一(yi)張(zhang)強(qiang)大(da)的(de)銷(xiao)售(shou)體(ti)係(xi)網(wang)絡(luo)。

　我曾經聽過一個企業家這樣說過：zhaojingxiaoshangrongyi，zhaoyigeyouxiangfadejingxiaoshangbingburongyi
，eryaozhaoyigexiangfazhanyouyousixiangdejingxiaoshangshinanshangjianan。qiyefazhan
，xuyaoyindaonaxieyousixiangdejingxiaoshang
，daizheqiyedezuixindeyingxiaolinian，gongtongqudapin，gongtongqufazhan，zheyangdejingxiaoshangcaishiqiyefazhandecaifu。

　說