今年1~8月,在市場保有量已經大幅提高的情況下,工程起重機行業發展速度仍保持了高速增長。其中最主要的兩類產品中,汽車起重機銷售達1.6萬多台,同比增長24%;履帶式起重機銷售1100多台,同比增幅高達114%。
中zhong國guo工gong程cheng機ji械xie工gong業ye協xie會hui工gong程cheng起qi重zhong機ji分fen會hui秘mi書shu長chang沈shen永yong明ming近jin日ri接jie受shou中zhong國guo工gong業ye報bao記ji者zhe采cai訪fang時shi預yu計ji,第di四si季ji度du起qi重zhong機ji行xing業ye的de銷xiao量liang增zeng速su可ke能neng有you所suo回hui落luo,但dan仍reng將jiang保bao持chi較jiao高gao增zeng速su。
從2002年起,我國工程起重機行業發展進入了快車道。2007年,全行業各類產品總銷量突破2萬台,與2002年nian相xiang比bi,翻fan了le一yi番fan多duo。高gao速su發fa展zhan固gu然ran可ke喜xi,但dan企qi業ye更geng當dang未wei雨yu綢chou繆mou,認ren識shi到dao行xing業ye發fa展zhan所suo存cun在zai的de隱yin憂you,把ba握wo行xing業ye發fa展zhan方fang向xiang,積ji極ji調tiao整zheng企qi業ye策ce略lve,以yi確que保bao自zi身shen的de良liang好hao穩wen定ding發fa展zhan。
出口之路任重道遠
從去年起,我國各類工程起重機出口增速加快,今年形勢更為看好。今年1~8月,各類工程起重機的出口總金額比去年同期增長25%。從台數上看,汽車起重機出口台數增長14%,履帶式起重機更是高達46%。
通(tong)過(guo)參(can)加(jia)一(yi)係(xi)列(lie)國(guo)際(ji)展(zhan)會(hui),中(zhong)國(guo)工(gong)程(cheng)起(qi)重(zhong)機(ji)製(zhi)造(zao)企(qi)業(ye)已(yi)經(jing)在(zai)國(guo)際(ji)上(shang)樹(shu)立(li)了(le)自(zi)己(ji)的(de)形(xing)象(xiang),有(you)不(bu)少(shao)國(guo)際(ji)用(yong)戶(hu)在(zai)購(gou)買(mai)時(shi)將(jiang)中(zhong)國(guo)產(chan)品(pin)當(dang)成(cheng)了(le)首(shou)選(xuan)。一(yi)些(xie)國(guo)家(jia)在(zai)大(da)型(xing)項(xiang)目(mu)建(jian)設(she)結(jie)束(shu)後(hou),往(wang)往(wang)直(zhi)接(jie)把(ba)機(ji)器(qi)處(chu)理(li)掉(diao)。這(zhe)種(zhong)機(ji)器(qi)使(shi)用(yong)方(fang)式(shi),直(zhi)接(jie)導(dao)致(zhi)施(shi)工(gong)方(fang)在(zai)進(jin)行(xing)工(gong)程(cheng)預(yu)算(suan)時(shi)充(chong)分(fen)考(kao)慮(lv)機(ji)器(qi)的(de)性(xing)價(jia)比(bi)。我(wo)國(guo)起(qi)重(zhong)機(ji)產(chan)品(pin)與(yu)國(guo)際(ji)頂(ding)尖(jian)水(shui)平(ping)相(xiang)比(bi),雖(sui)然(ran)仍(reng)有(you)不(bu)小(xiao)差(cha)距(ju),但(dan)通(tong)過(guo)技(ji)術(shu)改(gai)造(zao)及(ji)零(ling)部(bu)件(jian)的(de)國(guo)際(ji)化(hua)采(cai)購(gou),產(chan)品(pin)性(xing)能(neng)已(yi)經(jing)有(you)了(le)大(da)幅(fu)提(ti)高(gao)。同(tong)時(shi),國(guo)產(chan)機(ji)器(qi)所(suo)具(ju)有(you)的(de)低(di)加(jia)工(gong)成(cheng)本(ben)等(deng)高(gao)性(xing)價(jia)比(bi)優(you)勢(shi)一(yi)直(zhi)是(shi)企(qi)業(ye)在(zai)國(guo)際(ji)市(shi)場(chang)競(jing)爭(zheng)中(zhong)製(zhi)勝(sheng)的(de)王(wang)牌(pai)。【分析:工程起重機行業並購風起雲湧、競爭升級】
然而,隨著歐美、大da洋yang洲zhou和he日ri本ben等deng需xu求qiu量liang大da的de主zhu流liu市shi場chang趨qu於yu飽bao和he,國guo際ji市shi場chang的de拚pin殺sha也ye愈yu加jia激ji烈lie。日ri本ben企qi業ye曾zeng計ji劃hua將jiang汽qi車che起qi重zhong機ji引yin入ru慣guan用yong全quan路lu麵mian起qi重zhong機ji的de歐ou美mei市shi場chang,遭zao遇yu了le失shi敗bai。隨sui著zhe發fa展zhan中zhong國guo家jia,特te別bie是shi一yi些xie能neng源yuan出chu口kou國guo的de經jing濟ji發fa展zhan進jin入ru新xin時shi期qi,新xin的de市shi場chang需xu求qiu出chu現xian了le。雖sui然ran中zhong國guo企qi業ye握wo有you性xing價jia比bi優you勢shi,但dan垂chui涎xian於yu這zhe些xie新xin市shi場chang的de國guo際ji企qi業ye也ye已yi經jing不bu在zai少shao數shu。中zhong國guo企qi業ye開kai拓tuo國guo際ji市shi場chang仍reng將jiang遭zao遇yu一yi定ding阻zu力li。
而(er)且(qie),我(wo)國(guo)產(chan)品(pin)的(de)核(he)心(xin)零(ling)部(bu)件(jian)仍(reng)受(shou)到(dao)很(hen)大(da)製(zhi)約(yue)。目(mu)前(qian)有(you)一(yi)些(xie)地(di)區(qu)通(tong)過(guo)采(cai)用(yong)產(chan)業(ye)集(ji)群(qun)發(fa)展(zhan)的(de)模(mo)式(shi),帶(dai)動(dong)配(pei)套(tao)件(jian)企(qi)業(ye)發(fa)展(zhan),但(dan)在(zai)核(he)心(xin)零(ling)部(bu)件(jian)方(fang)麵(mian),我(wo)國(guo)企(qi)業(ye)尚(shang)無(wu)實(shi)質(zhi)性(xing)突(tu)破(po)。如(ru)果(guo)不(bu)解(jie)決(jue)這(zhe)個(ge)難(nan)題(ti),我(wo)國(guo)產(chan)品(pin)在(zai)性(xing)能(neng)上(shang)就(jiu)無(wu)法(fa)實(shi)現(xian)超(chao)越(yue)。在(zai)外(wai)資(zi)企(qi)業(ye)以(yi)本(ben)土(tu)化(hua)生(sheng)產(chan)等(deng)方(fang)式(shi)達(da)到(dao)降(jiang)低(di)價(jia)格(ge)的(de)目(mu)的(de)的(de)情(qing)況(kuang)下(xia),我(wo)國(guo)產(chan)品(pin)的(de)優(you)勢(shi)將(jiang)變(bian)得(de)微(wei)弱(ruo)。【起重機市場調研報告】
行業格局穩中有變
由於產品成本和技術含量等因素,工程起重機行業的產品集中程度相對較高,特別是履帶式起重機,能夠大量生產400噸以上的大型產品的企業屈指可數。
但這並不意味著工程起重機市場的成熟與完善。目前,大噸位產品漸成市場主流,特別是50噸以上的汽車起重機、200噸dun以yi上shang的de履lv帶dai式shi起qi重zhong機ji等deng產chan品pin,需xu求qiu增zeng幅fu較jiao大da。但dan在zai這zhe方fang麵mian,國guo內nei企qi業ye的de產chan品pin研yan發fa起qi步bu晚wan,產chan品pin性xing能neng還hai需xu提ti高gao,一yi些xie大da型xing企qi業ye肩jian負fu起qi了le產chan品pin大da型xing化hua的de重zhong任ren。隨sui著zhe這zhe些xie企qi業ye產chan品pin重zhong心xin向xiang大da型xing化hua轉zhuan移yi,為wei一yi些xie中zhong小xiao企qi業ye留liu下xia了le更geng大da的de市shi場chang空kong間jian,同tong時shi也ye有you一yi些xie企qi業ye開kai始shi進jin軍jun工gong程cheng起qi重zhong機ji市shi場chang。比bi如ru今jin年nian,宇yu通tong重zhong工gong就jiu研yan製zhi成cheng功gong55噸履帶式起重機。
今年3月底,馬尼托瓦克收購東嶽重工50%的股份並成立合資公司;在此一個月前,廣西柳工收購蚌埠市振衝安利工程機械有限公司,重組成立安徽柳工起重機有限公司。6年時間內,當年的行業前6位除徐重以外,浦沅、北起、長起、泰起、蚌起都經曆了更名易幟,而其中有三家成為了中外合資公司。
zhexiegaibiancongzongtilaikanduiyuxingyefazhandoushibijiaoyoulide,yeshibiduixingyegejuchanshengyidingyingxiang。suirangenjumuqiandexingshilaikan,gedangciqiyejiandechajurengjiaoweimingxian,dangqiandexingyegejuzaiduanqineibuhuifashengtaidabianhua。danshi,shoudaopaifangbiaozhuntishengdengzhengceyingxiang,yijichanpinzishendeshengjihuandai,qiyebixujinyibujiadayanfalidu,zengqiangzishendehexinjingzhengli,yishizishenzaijiliedeshichangjingzhengzhongliyububaizhidi。
租賃和服務待完善
gongchengqizhongjiyouyuxingtaijiaoweipangdadengyinsu,juedingleqinenggoucanjiadeshigongjianshexiangmuxiangduijiaoshao。buxiangyixiezhongxiaoxinggongchengjixiechanpin,keyilinghuoyunyongzaiduozhongchanghe。duoshugongsibingwufabaozhengqishiyongdelianguanxing;而且產品價格不菲,企業采購起來並非易事。正是基於這兩點的考慮,工程起重機租賃業務蓬勃發展起來。據了解,目前有將近80%的工程起重機產品活躍在租賃市場上。
近jin幾ji年nian,隨sui著zhe工gong程cheng起qi重zhong機ji保bao有you量liang的de大da幅fu提ti升sheng,涉she足zu租zu賃lin業ye務wu的de公gong司si數shu量liang也ye越yue來lai越yue多duo。有you專zhuan家jia指zhi出chu,隨sui著zhe企qi業ye數shu量liang的de快kuai速su增zeng多duo,租zu賃lin市shi場chang將jiang逐zhu漸jian由you賣mai方fang市shi場chang轉zhuan向xiang買mai方fang市shi場chang,但dan無wu序xu競jing爭zheng、shichanghunluandewentirubujinkuaijiejue,jiangyanzhongyingxiangxingyefazhan。gezhongleixingdezulingongsiyaozhaodaozijidetese,yichanpinhefuwuyingdeshichang,erbunengyiweiyidijiaweizhuyaojingzhengshouduan。yixiedaxingqiye,gengyinggaichongfentiaodongziyuan,jinxingduoyanghuajingying。
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