工程機械行業發展新突破口：零配件網絡商城成發展趨勢

zaichuantongshichangxiaoshoudimideqingkuangxia，xindexiaoshoumoshiheshichangchengweigongchengjixiexingyeguanzhudejiaodian，dianshanghehaiwaishichangdekaifawuyichengweiredianhuati。xuduogongchengjixieqiyedoujiezhuyixiepingtaikaitongwangshangshangpu

，fabuchanpinxinxi，kaituoguoneiwaishichang。

在2014年“雙十一”這個網絡銷售最佳時期，工程機械設備銷售也實現了大豐收。一方麵，“雙十一”為工程機械設備銷售提供了契機

，而另一方麵，一些電商網站則為其提供了設備銷售的平台。　“不做電子商務，五年之後你會後悔。十年之後
，你再不做電子商務的話，那麼你將無商可務。”mayunzaijinianqianshuodezhejuhuarujinyededaoleyinzheng。jinjundianshangshigexingyededashisuoqu。duigongchengjixiexingyelaijiang，guojiajingjidahuanjingdebianhuashigongchengjixiexingyefazhanshoudaoleyidingdeyizhi
，huangjinshinianbuzai。zaijiashangjixieshebeishichangbaoyouliangdebuduanzengjia
，gongchengjixieqiyebixulingpiqijingcainengzaijiliedeshichangjingzhengzhongqiudeshengcun。erdianshangwuyiweigongchengjixiexingyedefazhandakaileyigexindetupokou。

現在
，工程機械行業產品同質化嚴重

，企業間競爭激烈
，再加上國家在重點整治煤炭、gangtiedengchanyechannengguoshengdeguochengzhong，duiyugongchengjixiexiaoshouchanshengleyidingdeyingxiang，zaochengzhengtixiaoliangxiahua。xiangbioumeishichang，zhongguoqianzaidegongchengjixiexuqiurengranshifenjuda

，gongchengjixieshichangweilaijiangchengxianwendingfazhandetaishi。bufendianshangzuodehaodeqiyeyechuxianlenishizengchangqushi，bufenxifendelingbujianlingyuyechixuhuoyi。

因yin為wei產chan品pin屬shu性xing不bu同tong，不bu同tong領ling域yu做zuo電dian高gao會hui收shou到dao不bu同tong效xiao果guo。工gong程cheng機ji械xie行xing業ye生sheng產chan種zhong類lei涵han蓋gai範fan圍wei較jiao廣guang
，生sheng產chan軸zhou承cheng等deng零ling配pei件jian的de企qi業ye更geng適shi合he發fa展zhan電dian商shang。因yin為wei工gong程cheng機ji械xie零ling配pei件jian具ju有you標biao準zhun化hua、單價低
、易運輸的特征
，這些特征正好符合發展電商的要求。電商是大勢所趨，那些更為接近快消品性質、售價較低的機械配件，更容易在網上實現銷售。

2014年整機市場顯現出一片蕭條之勢
，但零配件市場的需求量仍然沒有降低。房地產、shuilijianshesihaomeiyoutingxie，zhiyaojiqihonglonglongzuoxiang，peijiandexuqiujiuxiangduiwending
，keyishuo


，youduoshaogongcheng，lingpeijianchanpinjiuyouduodadeshichang。zaizhenggegongchengjixiexingyenei，peijianxiaoshoushizuihaoshixiandianzishangwudewangluoxiaoshoumoshi，liyongdianzishangwukeyirangxiangduijiaoxiaodelingpeijiandadaozijinliuhechanpinliudegaoxiaoyunzuo。

電子商務的快速發展，世界知名品牌沃爾沃
、小鬆、卡特、鬥山、日ri立li等deng製zhi造zao商shang，先xian後hou通tong過guo建jian立li二er手shou機ji官guan方fang網wang站zhan，共gong同tong進jin行xing線xian上shang推tui廣guang的de模mo式shi，取qu得de了le不bu錯cuo的de成cheng績ji。國guo內nei工gong程cheng機ji械xie製zhi造zao商shang在zai二er手shou機ji線xian上shang推tui廣guang方fang麵mian也ye積ji極ji進jin入ru，做zuo的de較jiao好hao的de有you山shan東dong臨lin工gong和he柳liu工gong。

自主建設電子商務需要高投入的硬件成本、技術成本、推(tui)廣(guang)運(yun)營(ying)成(cheng)本(ben)和(he)維(wei)護(hu)成(cheng)本(ben)等(deng)，有(you)實(shi)力(li)的(de)大(da)型(xing)工(gong)程(cheng)機(ji)械(xie)企(qi)業(ye)在(zai)實(shi)施(shi)之(zhi)前(qian)必(bi)須(xu)進(jin)行(xing)商(shang)業(ye)後(hou)果(guo)和(he)技(ji)術(shu)可(ke)行(xing)性(xing)方(fang)麵(mian)的(de)評(ping)估(gu)
，最(zui)關(guan)鍵(jian)的(de)是(shi)要(yao)保(bao)證(zheng)實(shi)施(shi)電(dian)子(zi)商(shang)務(wu)能(neng)夠(gou)給(gei)企(qi)業(ye)帶(dai)來(lai)較(jiao)大(da)的(de)收(shou)益(yi)。

daxingjixieshebeidouzaishangbaiwanyuan，yonghumeikandaoshiwuzhijiefukuanbutaixianshi。danbapeijianfangzaidianshangpingtaishangxiaoshoujiubuyiyangle。jixieshebeizaishiyongguochengyouyixieyihaopin
、易(yi)損(sun)件(jian)

，損(sun)壞(huai)的(de)話(hua)需(xu)要(yao)及(ji)時(shi)更(geng)換(huan)，而(er)此(ci)時(shi)通(tong)過(guo)電(dian)商(shang)平(ping)台(tai)購(gou)買(mai)需(xu)要(yao)的(de)型(xing)號(hao)的(de)配(pei)件(jian)就(jiu)會(hui)更(geng)方(fang)便(bian)。這(zhe)些(xie)配(pei)件(jian)可(ke)以(yi)直(zhi)接(jie)麵(mian)向(xiang)市(shi)場(chang)終(zhong)端(duan)，客(ke)戶(hu)有(you)需(xu)求(qiu)可(ke)直(zhi)接(jie)在(zai)網(wang)上(shang)下(xia)單(dan)，無(wu)須(xu)再(zai)線(xian)下(xia)配(pei)合(he)。

yinweigongchengjixieshishengchanziliao，jiazhijiaogao，erqiebutongdegongkuangduiyuchanpindexuqiuyebutong

，xianshangtiyanduanqineihaiwufamanzuyonghuxuqiu。wangshangxiaoshouhaicunzaitongdailizhidechongtuyijiyinxinganjiefangmiandefengxiandengzhuduowenti。suoyixiangduiyudaxingjixieshebei，lingbujianzaidianzishangwupingtaishangxiaoshougengrongyichenggong。

一方麵
，中國強大的工程機械行業潛力市場為該行業的電子商務提供了巨大的商機;lingyifangmian，dianzishangwuzishendeyouyuexinghebianlixingzhutuilegongchengjixiexingyejinjundianshangdebufa。zaiduofangyinsudezonghezuoyongxia，gongchengjixiexingyededianzishangwubuduanfazhan，qiyejiezhudianshangpingtaidakaileyingxiaodexinqudao。womenkeyiyuce
，zaiweilaidejishinianli，dianzishangwujiangyixunleibujiyanerzhishixijuanzhenggegongchengjixiexingye。